What sets hair? A 10-day inventory of popular hair care products and techniques across the internet
Discussions about hair styling products have soared recently on social platforms. From celebrities’ styles to black technology sprays, consumers’ pursuit of long-lasting styling and hair care effects has given rise to many new trends. This article has compiled the styling products and usage techniques that have been hotly discussed on the Internet in the past 10 days, and uses structured data to present you the latest hairdressing trends.
1. Top 5 most searched products on the entire network
| Ranking | Product name | heat index | core selling point |
|---|---|---|---|
| 1 | Meilipan foam hair wax | 9.8 | Airy styling/non-sticky |
| 2 | Schwarzkopf black glue spray | 9.5 | High temperature protection/72 hours setting |
| 3 | Kao liese styling cream | 9.2 | Natural texture/repeatable styling |
| 4 | Jasper Powerful Hairspray | 8.7 | Super strong fixation/waterproof and sweatproof |
| 5 | Living Proof Plumping Spray | 8.5 | Increased issuance/no residue |
2. The three major stereotype demands that consumers are most concerned about
| Appeal type | Proportion | Represents product features |
|---|---|---|
| Natural and not stiff | 43% | Combable/glossy |
| damage repair | 32% | Contains keratin/vitamin E |
| Extreme environment protection | 25% | Moisture/high temperature resistance |
3. Top 3 styling techniques for popular Douyin styles
1.Sandwich shaping method: Spray moisturizing spray first, then apply hair cream and then hair gel. A single video has received more than 2 million likes, and actual measurements show that the styling durability is increased by 60%.
2.Hair Dryer Shaping: Combined with the curling comb and alternating hot and cold wind, the topic #hairdryer is the strongest styling method and has been read 120 million times.
3.Hairspray Alternatives: The folk recipe of using beer + lemon juice to make your own styling water has caused controversy. Experts warn that it may damage the hair cuticles.
4. Recommended list of professional hairstylists
| hairstyle type | Recommended products | Key points for use |
|---|---|---|
| short hair texture | L'Oreal Men Matte Hair Clay | Take the size of a soybean and rub it into pieces to heat. |
| Long hair curls | Moroccan oil styling cream | Apply to wet hair from mid-to-tips |
| Bangs styling | Youtianlan bangs styling stickers | Wear before bed to avoid stiffness during the day |
5. Emerging shaping technologies in 2024
1.Temperature sensing intelligent styling: New products containing heat-sensitive particles automatically adjust the setting strength under the action of body temperature. There are more than 50,000 related patent discussions on Weibo.
2.Detachable shape: The magnetic hair piece technology introduced in Japan uses nano-scale magnetic powder to achieve temporary styling fixation. Xiaohongshu’s measured video playback volume exceeded 10 million.
3.The trend of integrating hair care: Styling sprays containing hair growth essence increased by 300% year-on-year, among which Shiseido’s new professional line products added ginseng essence.
6. Guidelines for avoiding pitfalls when using stereotyped products
1. The hairspray should be used at a distance of more than 30cm. If it is too close, it will cause local agglomeration.
2. Matte products are not suitable for dry and damaged hair and will aggravate frizz.
3. Avoid using styling water containing alcohol on dyed hair, as it will accelerate color fading.
4. Be sure to wash off styling products before going to bed. Clogged hair follicles may cause scalp problems.
By analyzing the recent Internet popularity, it can be seen that modern consumers' demand for styling products has upgraded from simple fixed styling to the pursuit of intelligent solutions that integrate "invisible styling + maintenance". When choosing products, it is recommended to make decisions based on hair condition and styling scenarios, combined with the latest technology trends.
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