How to check the password of a hotspot

How to check the password of hot spots: Analysis of hot topics on the entire network in the past 10 days

In the era of information explosion, mastering the "password" of hot topics has become an essential skill for content creators, marketers and even ordinary users. This article will combine the hot topics across the Internet in the past 10 days (as of November 2023), and through structured data analysis, reveal the underlying logic of hotspot tracking for you.

1. What is the “password” of hot topics?

The essence of the hotspot’s “password” isData + Trends + Audience Psychologytriple combination. By monitoring real-time data changes on social platforms, search engines, and news media, and combining topic propagation patterns and user behavior analysis, core hot spots can be quickly identified.

2. Top 5 hot spots on the entire network in the past 10 days

According to cross-analysis of multi-platform data, the following are the most representative hot topics in recent times:

3. Three-tier structure of hot content

All hot content can be broken down into the following three layers:

1.Superficial phenomenon: Directly visible hashtags and hot search terms (such as "#OpenAI Gongdou#")

2.middle level logic: The controversial point or value point of the topic (such as AI safety vs. commercial interests)

3.Deep needs: Reflected group psychology (technology anxiety, health anxiety, etc.)

4. Recommendation of practical tools

5. Hot spot prediction methodology

It can be concluded from historical dataHotspot life cycle rules:

• Outbreak period (0-6 hours): Key opinion leaders intervene

• Diffusion period (6-24 hours): secondary creation of media

• Continuation period (1-3 days): UGC content outbreak

• Recession period (3 days+): replacement by new hot spots

After mastering this set of "passwords", you can not only quickly capture hot topics, but also predict the trend of topics and carry out content creation or marketing intervention at the appropriate time.